05 November 2008

Webinar - What's the Buzz? : Word of Mouth Marketing for Libraries

Date: Tuesday, November 18, 2008
Time: 2:00 PM - 3:00 PM

Whether you want to promote new programs or keep patrons updated on longstanding services, word-of-mouth (WOM) marketing is the ticket to build awareness in your community and get people talking about your library in positive terms. WOM offers your institution and staff a low-cost way to identify and harness social networks that can be used to spread the library's message and service offerings.

Panelists include: Peggy Barber, Library Communication Strategies, Chicago; Ann McDonald, Library Marketing Associate, Glen Ellyn Public Library, IL; Katie Klossner, Community Relations Manager, Douglas County Libraries, CO.

Registration is required but the webcast is free. Even if you cannot view the webcast on November 18, register now, since webcasts are archived for 1 year and you can view it at a later date. To register, visit www.libraryjournal.com/ebsco.

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