06 August 2008

Workshop - Marketing for Public Libraries

Date: September 9-10, 2008
Time: 10 AM - 5:00 PM on Sept 9 ; 8:30 AM - 4:30 PM on Sept 10
Place: Saratoga Springs Public Library
Instructor:Wayne Piper
Cost: $250 for PLA members; $300 for ALA members; $400 for non-members

The Southern Adirondack Library System is partnering with the Public Library Association (PLA) to offer a two-day Marketing workshop at the Saratoga Springs Public Library. This in-depth, interactive program will provide public librarians with the practical skills and knowledge they need to effectively plan and implement marketing initiatives at their libraries.

Participants in this two-day Marketing workshop will learn:

  • The importance of marketing the public library.
  • How to draft an outline of a marketing plan and link the marketing plan to the library's strategic plan.
  • How to develop a strategy to measure the success of the library's marketing efforts and evaluate the impact of marketing materials and methods.
  • How to select library products and services that meet community and customer needs.

Complete details about the workshop and registration forms can be found here.

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