07 March 2007

Workshop - Winning Referendums

Ya Wanna Win?: How to Plan and Execute Library Referendum Campaigns

Date: Monday, March 12, 2007
Time: 2:00 PM - 5:00 PM
Presenter: Libby Post

Don't know where to start? Need to teach others how to do it? Frustrated with trying to develop a compelling message? Need help organizing? This workshop will give you the who, what, why, when and how of referendum campaigns.

Learn how to organize a referendum campaign including:
• Filling key positions
• Developing your message and getting it to the voters
• Answering the opposition
• Organizing phone banks and door to door canvassing
• Using IT to track your support
• Getting people out to vote.

Presenter:Libby Post, President of Communication Services, helped 28 out of 30 libraries in the Mid-Hudson Library System win their referendum campaigns in 2005-06 through her innovative Library Campaign Training Institute. MHLS hired Post for its “Get to Yes” project. A seasoned campaign consultant, Post also has over 20 years of experience in not for profit branding, marketing, public relations and fund raising. She is now taking her electoral campaign experience and putting it to work for libraries and library systems.
This workshop is free to all NYLA members. Cost is $25 for non-members. No continuing education credit will be issued for this program. Register here. NYLA members can register online. Deadline to sign up is Friday, March 09.

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